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Cookies policy

GENERAL INFORMATION ON COOKIES

When visiting our website, cookies are placed on your computer, mobile phone or tablet by LDLC and/or third parties. This section allows you to better understand how cookies work and how to use the current tools in order to set them according to your wishes.

What is a cookie ?

A cookie is a small text file placed on your computer when you visit a website or view an advertisement. Their purpose is to collect information about your browsing experience on websites and to send you personalised services and advertisements. Different types of cookies may be used on our website: http cookies, local storage cookies, flash cookies, fingerprinting, pixels or other tracking identifiers, etc.

What is the purpose of the cookies issued on our website?

The LDLC website is designed to suit the best its customers' needs and expectations. We use cookies to, for example, identify you and allow you to access your customer account, manage your shopping basket, remember your visits, allow you to compare products, etc.

Other types of cookies allow us to measure and analyse data related to our websites' visits and to ensure that your browsing experience on a computer, mobile phone or tablet is as smooth as possible. This "Analytics" data is very useful for improving our services, targeting needs in terms of technical performance improvements, detecting functional improvements or the speed at which our pages are displayed.

Third party services, which are useful to the user, may also deposit cookies on your browsing devices, such as social networks like Facebook, Twitter, Instagram or Youtube (sharing buttons, video playback, etc.). This is also the case for the advertising platforms used by LDLC (Google ads for example) which deposit cookies to measure the performance of campaigns.

As you can see, cookies can have many purposes. Whatever the type of cookie, you should know that only the issuer of a cookie is likely to read or modify the information contained in it.

How long are cookies stored?

Cookies can be stored for a few seconds to up to 2 years after they are placed on your browser. On LDLC, this storage follows the expression of your consent for a period of 13 months. After this period, you will be asked again to give your consent to the deposit of cookies when you visit our website in the future.

THE DIFFERENT TYPES OF COOKIES ISSUED ON LDLC

Below we distinguish between various types of cookies:

Technical and essential cookies:

These cookies are essential to the website's smooth operation. Without them, it would not be possible to browse our website nor access our content or services. For example, it would be impossible to add items to the shopping basket.

Analytics cookies for audience measurement:

These cookies allow us to know the number of users and to identify how they use the website. The data collected allows us to constantly improve your user experience. On LDLC, we mainly use two Analytics and UX tools: Matomo and Hotjar.

 

The data collected by these tools does not allow us to directly identify a user, these information remain anonymous.

 

Marketing and social network cookies

Advertising banners displayed on LDLC

LDLC does not display any banners or sponsored links from external advertising agencies. The only banners displayed on the website are specific to our products offers, promotions and news. They are all edited and published by our teams via the OpenAds tool, which deposits a single cookie that allows :

Marketing cookies from external platforms

LDLC uses tools of external marketing platforms to promote its offers and products. Among them, Google Search, Google Shopping and Facebook Dynamic Ads. The cookies deposited by these platforms make it possible to measure the effectiveness of our campaigns, in particular through a conversion tracking.

INFORMATION ON COOKIES MANAGEMENT

You have many options for managing cookies. Any configuration may affect your browsing experience and your access to some of our services that require the use of cookies.

Cookies consent

Recording a cookie in a terminal depends on the will of the terminal's user, who can express and modify it at any time and free of charge, in particular through the choices offered to him by his navigation software.

If you have accepted in your browser software the recording of cookies in your terminal, the cookies integrated into the pages and content that you have consulted may be stored temporarily in a dedicated space in your terminal. They will only be readable by their sender.

Refusing cookies

If you refuse to accept cookies on your terminal, or if you delete the cookies stored on your terminal, you will no longer be able to benefit from a certain number of functions which are nevertheless necessary for browsing certain areas of our websites. This would be the case if you tried to access our content or services that require you to be identified, such as making a purchase. This would also be the case if we - or our service providers - were unable to recognise, for technical compatibility purposes, the type of browser used by your terminal, its language and display settings or the country from which your terminal appears to be connected to the Internet.

Where applicable, we decline all responsibility for the consequences related to the degraded functioning of our services resulting from the impossibility for us to record or consult the cookies necessary for their functioning and which you would have refused or deleted.

In order to benefit from the best user experience possible, we advise you to configure your browser taking into account the purpose of each cookie.

How to express your choice?

You can choose at any time to express and modify your wishes regarding your cookies' preferences, by the means described below.

Your choices expressed according to the browser used

You can configure your browser software so that cookies are stored in your terminal or, on the contrary, that they are rejected, either systematically or according to their sender. You can also configure your browser so that you can have the option of accepting or rejecting cookies before a cookie is stored on your terminal.

Each browser has a different configuration for managing cookies and your choices. It is described in the help menu of your browser, which will allow you to know how to modify your wishes regarding cookies.

For Microsoft browsers (IE and Edge) :
https://support.microsoft.com/en-gb/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d,

For Safari™ :
https://support.apple.com/en-euro/guide/safari/sfri11471/mac 

For Chrome™ :
https://support.google.com/chrome/answer/95647?hl=en,

For Firefox™ :
https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop,

For Opera™ :
https://help.opera.com/en/latest/web-preferences/#cookies,

Your choices expressed online to interprofessional platforms

You can connect to the Youronlinechoices website, offered by digital advertising professionals grouped together within the European Digital Advertising Alliance (EDAA) and managed in France by the Interactive Advertising Bureau France.

 

You will be able to find out which companies are registered with this platform and which offer you the possibility of refusing or accepting the cookies used by these companies to adapt the advertisements likely to be displayed on your terminal to your browsing information: https://www.youronlinechoices.com/uk/your-ad-choices.

 

This European platform is shared by hundreds of Internet advertising professionals and constitutes a centralised interface allowing you to express your refusal or acceptance of cookies likely to be used in order to adapt the advertisements likely to be displayed on your terminal to your browsing information. Note that this procedure will not prevent the display of advertisements on the websites you visit. It will only block the technologies that allow ads to be adapted to your centres of interest.